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At Purely Social our goal is simplify social media for busy entrepreneurs and professionals. We provide our clients with insights and support to create a presence on social media that positively stands out. We believe that in today’s advertising and marketing environment, social media is one of the most practical and cost effective ways to organically grow a business. Our focus is on providing our clients with real solutions in real time that have a real impact on an ever changing global market. We see this as an exciting time in the world of marketing and we invite you to take this amazing journey with us.
Social media marketing is a not a difficult concept. It’s pretty logical and straightforward once you understand the basics, but a lot of times, you simply don’t have the time to break it apart and figure it out. Social media management requires consistency, constant effort. It requires strategic planning and research, and can turn into a full-time job if you’re really trying to make your social media presence work for you. The problem is that you didn’t go into business to spend 4-8 hours a day on your social media marketing. As a small business owner or an independent business professional, that time can be spent doing other things for your business and focusing on your core values.
Most professionals understand the importance and value of social media management. Even so, social media management is usually the first thing to fall to the wayside due to the fact there is simply not enough time to execute an effective social media plan. That is where social media professionals come in. As social media professionals, we’ve dedicated our time and energy to focus on mastering the art of social media management. Due the fact that social media marketing is what we focus on, we’ve taken the time to learn how to make social media work for you.
Here are 3 major reasons to hire a social media professional.
We know all things social media, just like you know all things pertaining to your industry. You wouldn’t let your local plumbing expert build you a car because your local plumbing expert is neither a mechanical engineer, nor an auto mechanic. If you want it done right, it just makes sense to hire an expert to do expert work. We always say not to overthink social media, but you really shouldn’t underestimate it either. If you want your social media platforms to be effective in helping to grow your online presence and increase revenue, this isn’t something you want to half-ass. Consulting a professional will help to point you in the right direction and enable you to understand where your focus should be pertaining to your social media account. Often times, we try to absorb too much at once, and when you’re trying to start, operate, and market your business, it’s hard to figure out what aspect to focus on. A good social media professional can help you assess everything and put it into easy, bite-sized pieces that can better fit into your schedule.
You want to get to the next level in your business. We’ve encountered several clients who’ve done an awesome job in marketing themselves via their social media accounts along with other methods, and seem to be experiencing great success from their organic growth, but have gotten to a point where they don’t seem to be growing anymore and the strategies they’ve previously implemented have become less effective or completely ineffective. At this point, it makes sense to contact a social media professional to help you get from behind that brick wall. As professionals, we can assess your current strategy and pinpoint where the issue is and how to improve upon it. If you seem to have done a great job on your own, imagine what can be done if you bring us in to help out!
You simply don’t have the time to figure it out BUT you know it’s important and want it done right. There’s no shame in admitting that you don’t have the time to do social media, the shame is when you completely ignore it and act as if it’s not important. (Shame on you!) Several social media professionals, including ourselves, offer the option of full implementation, where you essentially outsource your social media platforms to us and allow us to manage the whole kit and caboodle. This is where you absolutely MUST MUST MUST hire a professional. Social media professionals, the good ones anyway, can help you create an online identity for your business; not just a presence. An online identity is essentially your brand i.e., the culture of your business, its voice, stylistic aspects, appearance… all of those factors that are usually afterthoughts or non-thoughts to a non-professional are primary points of focus to true social media professionals. It’s the little things that set you apart from the competitor that a social media professional can contribute to your business when you don’t have the time. We take the time to understand and dissect your target market and mold your social media marketing platforms to fit that demographic.
Easy peasy, lemon squeezy…Basically it makes your life easier by hiring a social media professional. Those 4-8 hours it takes to make your social media what it needs to be to differentiate yourself could easily be spent focusing on the core values of your business/ personal brand. Even if you only seek consultation and don’t go for the kit and caboodle route, you can save time. If you can save an hour a day, 5-7 a week, 20-30ish a month, where would you invest that time? A nap would be nice, meditation, lunch, a new project, a craft, perhaps? As entrepreneurs, we struggle with time and often try to be too many places at once, with a social media professional, you can streamline all of that and be more efficient with the mere 24 hours a day that we are all allotted. It’s really a no brainer =D
As always, share your ideas with us. We’d love to hear what you have to say. We hope you found this post useful and informative. Please leave your comments below and feel free to connect with us on Twitter!
For starters, LinkedIn has over 200 million active users in over 200 countries, and they are all there for one thing.... to Network!It is the world's largest networking platform for professionals, with an audience that tends to be more educated and affluent when compared to some of the more popular social networks. And because of this, the platform is ideal for connecting with other professionals, finding a job or generating business opportunities. If your business is a B2B, then LinkedIn is where you want to be!
According to the Social Media Examiner's Social Media Industry 2013 Report, 29% of marketers utilize LinkedIn for B2B in comparison to the 5% that use it for B2C. That means that for B2B, LinkedIn is just as significant as Facebook when it comes to social media marketing.Business owners we've spoken to have clearly stated that while they have pages on other social networks, they make money from LinkedIn!
And hey! why wouldn't that be true? LinkedIn is, after all, the platform that says, "Hey, I'm serious. Let's do business!" If you've ever taken the time to Google a client's name before or after a meeting, the first result was most likely their LinkedIn profile. The appeal is in the ability to access your current network and connect to new networks, in one virtual place. In a way its your personal CRM with a social element. So here are some tips, to help you get started:
Invest in a solid profile. . . Now that could be in time or money! Compile old resumes, sit down and take the time to really dive deep into your skills, strengths and hobbies. When you sit down to write this into the profile you want to keep in mind who your audience is, what are some of the challenges your customers face and how do you help them solve them? Who is your typical customer and what are the strengths of your business? Use this information to your advantage! You need to have a So What? mentality.
When your prospective customer reads your profile will it matter to them, what value or knowledge you bring to the table that sets you apart? You know, you just probably don't often take the time to reflect on it. This is the key element that you don't want to over look or half-ass. Think about it if your profile is half-filled out, you may be sending the message to your potential clients that you don’t finish what you start. A simple cut and paste of your resume just won't do either, that will only show a lack of creativity. Your LinkedIn profile is not a resume or a bio, so put some thought into it.
Developing a strategy with the metrics in place to measure your efforts, sets you up for success. But just mentioning the word metrics can send most running in the opposite direction. With the right metrics in place and some online tracking support you really can solve the mystery to Social Media Marketing success. The information that you'll obtain will let you know just where to spend your time and money while simultaneously providing you with a steady feedback from your customers. Many debate on whether or not you can actually see a ROI on your Social Media Marketing efforts, but you can if you put the right measurements in place. All it takes is a spreadsheet, some data and a little analysis. Today we want to discuss with you putting those measurements into place.
All a metric does is quantify and evaluate something! Simple, right? Well when it comes to your Social Media campaigns your metrics will help you understand what is and isn't working for you or your customer. And with this knowledge, you can target your products, messaging and efforts on what does work. You see, every piece of content that you create and share is designed to enlist a response from your audience. Therefore, you need to have metrics in place to measure what is happening to the content and conversations you create. The issue arises in measuring that response, so we need to break it down into portions that we can measure:
These eight sub-divisions of response can all be individually measured, combine them and you will begin to see a treasure trove of information to help your tweak and make adjustments to your efforts. We know that this concept can be pretty intimidating for most. Luckily there are tools out there designed to help you. Let's begin by breaking down the type of services out there:
With all of these metrics tools you now have some good information you can put to use. The data you collect is your guide to creating the best content for your audience at the right times in the most visible place. This is key information that you will want to have handy as you begin to lay out your content calendar. Taking the time to map out your content ensures that your messaging will be on brand and takes the guess work out of your daily social media engagement. Keep in mind that you want to leave room for the unexpected.