Pretty much everyone has heard the saying: a picture is worth 1000 words, but have you ever stopped to think about why? 1000 words is a lot when you really think about it. Consider writing a thousand word essay and reading it aloud to an audience. It would obviously take you more than a second to read it, and the audience more than a second to absorb the information. Think about that and consider this fact: it only takes your brain 13 milliseconds to interpret images that the eye sees. (This is a really cool article about how the brain processes images.)
Pinterest is a visual discovery tool that people use to collect ideas and discover new things. It is mainly composed of images and could be described as a virtual vision board. 70% of Pinterest users go on Pinterest to find inspiration for a future purchase. That being said, Pinterest is an amazing social media platform for business owners to post original images relevant to their business. Only 20% of content on Pinterest is original, so business owners who create content to go on Pinterest are entering a very small pool and have a high likelihood of being discovered.
Now that we’ve gotten all of that out the way, let’s discuss what Pinterest means to you and give you some tips on getting started:
- Assess whether or not Pinterest is for your business. Every platform is not for every business, so don’t feel pressure to get on a social network just because it’s there. You’re better off being present on a few platforms strongly than all of them weakly. On the other hand, don’t automatically disqualify your business from Pinterest just because you’re unsure. Here’s a great article to help figure out whether or not Pinterest is right for your business.
- Share! If and when you do get started on Pinterest, the sharing rule is kind of the same as we previously discussed about Twitter. Diversify your content by repinning things other users post, as well as posting your own original content.
- Create multiple boards. Pinterest allows you the unique ability to segment your content via boards. You should take full advantage of this. If you’re a pastry chef, for example, include multiple boards that embody your business i.e, cakes, cupcakes, cake pops, pastries… Keep in mind that it doesn’t have to be strictly business. You can also choose to include a few boards that represent things your team likes. We’re actually in the process of creating personal boards on our Pinterest, as well.
- Include descriptive key words. Although Pinterest is mainly visual, it does have a place to put descriptions and such. In the description, it is important to use keywords to help pinners find your content and include a link, so people know where to find you.
- Always link posts back to your site. Although bitly links are not currently working for creating pins, you can still use them in the description section to track visitors. This can also help test to see if people are even reading the description.