Generating Reports

*For a better view of graphics simply click on the image to enlarge

So, one of the best ways to learn something is to see it in action. In Sexy Little Numbers, by  Dimitri Maex, there is a great example of why you want to understand the numbers. Based on his teams assessment of Motorola’s 2006 phone sales in the China:

The expense of marketing as a whole generated 26% of Motorola sales. Advertising accounted for 55% of those sales, at only 11% of the total marketing budget! For every 10,000 yuan spent on advertising, 382 phones were sold. However the same spent on in store promotions only resulted in the sale of 96 phones. Assuming the industry average is a profit margin of 30% per phone sold, Motorola’s was more than double with every yuan spent on advertising yielding 15 yuan.

You have the ability to assess your efforts in a similar way. One, that will allow you to begin to make strategic decisions. One way to do this is to export the data you have from your various social platforms into Excel files (.xls). Start with one platform at a time, be sure to save your original data, simply copy and paste the data onto a new sheet to begin your analysis. For the purposes of this post we’re going to use Facebook as the platform we’re going to export our data from. You should know that you can export data related to your Facebook Page from two places, Ads Manager, which provides reports on any paid advertising you’ve done on Facebook, or from your Page’s Insights.

Ads Manager

From your Facebook Home Page/Newsfeed click on Ads Manager from the menu bar to the left of your feed, under Messages and Events. Once you’re in Ads Manager, select Reports from the left side menu bar. When you open the reports page it will default to your General Metrics for the last 30 days. Select the dates you want the report to generate from then proceed to determine what type of report you would like. Facebook allows you to view and export 7 different reports:

  1. General Metrics: provides you with an overview of each ad, reporting reach, frequency, impressions, clicks, money spent, and actions taken.
  2. Website Conversion: provides information on all ads that we’re driven to purchase or register on the landing pages you’re required to link to your ad.
  3. Placement Based Metrics: provides information on the placement of your ad, was it seen in the news feed or the right column space and was it viewed on a mobile device or PC?
  4. Responder Demographics: provides information on the people your content reaches, providing you with their age and gender.
  5. Page Actions; provides you with insight into the actions people are taking with your ads, how many are liking, sharing, comments and engaging with your content?
  6. Video Actions: looks specifically at the videos you post, how many people viewed or clicked on a particular video, did they watch the complete video, did they share like or comment?
  7. Application Actions: looks at the application associated with your page, for example you may use this when running a contest on Facebook.

FB Screen Shot 1

Page Insights

From your Business Page select Insights to generated reports related to your page and posts. Click export, this will open the Export Insights Data box. Select the dates you want the report to focus on, determine whether you want the report to be based on your page or post activity, then select the old vs. new export (doesn’t make a big difference) and click Download.

FB Screen Shot 2

Go a head and open the downloads of your data, don’t feel overwhelmed by all the numbers on the page. To begin to digest this information it’s best to work with Excel’s Pivot Charts. Simply select the information you desire to compare, copy and paste data by columns or rows, for the sake of this exercise I suggest picking two or three things to compare at a time. For example from the original document you may select the date column, the type column (photo, link, or status), and the lifetime post reach column to paste into a new sheet. On the new sheet select Insert Pivot Table using the data you just copied to the page. Pivot Tables can be confusing if you’ve never used them before, but in the latest Window’s version you can easily drag and drop information to determine where it can be viewed the easiest.  Once you generate your desired pivot table you can convert that table into a chart, which is even easier to digest. If you’re unsure of how to use pivot tables, there are tons of videos on YouTube that cover the subject. But when you finally get the hang of it here’s what you can do:

Analysis1

Chart A

Pivot7

Chart B

Based on Chart A we can see that the posts for this account performed better in Quarter 1 than in Quarter 2. With this one piece of information you could review all of your posts from the first quarter, looking for any patterns or theme. Run another report for Quarter 1 posts and you may discover that there is a time of day that works best for your audience or you may determine that certain events or posts really attracted a lot of attention from your audience. Chart B looks at the paid ads this account ran in Quarters 1 & 2. Based on the chart we can see that 2 ads did really well in relation to the cost of the ad. What we want to point out is the last ad, Website Clicks New…, and provide a little back story. That ad was part of a two week promotion for a paid live stream event. The cost of running this add was $166, that included the graphic art used in the promotion and the cost of advertising on Facebook through Power Editor. The results of this advertising we’re 7 attendees for the live in store event, 35 online attendees and resulted in this business netting $700. This resulted in about a 24% profit margin. This company was thrilled to see that a few minor changes to their Facebook advertising strategy could not only generate revenue but also drive traffic to their site and events. It just take some time and a willingness to experiment.

But maybe after reading this post you determine you’re just not up to this whole Excel thing… Well we stumbled upon a little free tool that can easily help you analyze your Facebook efforts, Wolfram|Alpha. Make sure your signed into your Facebook page prior to clicking the link. But it does do an excellent job with providing you with important data in a easily digestible manner. Here’s an example for the same account we used above:

Analysis2

Or if you utilize a third party sight such as Buffer, Hoot Suite or Sprout Social, you can generate reports through these sites as well that will analyze all of the platforms your have linked to that particular site. Here’s an example of what it looks like from Sprout Social:

Analysis3

 

As always we hope that you have found this post to be beneficial. Please be sure to leave us a comment below, we would love to hear from you!

Social Media for Professionals

Social Media for Professionals.

We hope everyone had a great Memorial Day weekend and we want to thank everyone who follows us and engages with us! We recently received an email from a follower and thought it only appropriate to reply through a blog post. First off, we love answering your questions and helping you all find practical solutions to your social media marketing issues, so please keep the questions coming. Secondly, this is a great opportunity to discuss how professionals can effectively utilize social media to market their services and themselves. So lets jump right in:

Dear Purely Social Media,

I have been reading your blog for the last few months. Between yourself and several other bloggers on the subject of marketing in a hand held age, I have come to learn and utilize many of the “tricks” and “treats” available. I regress, I will be a new attorney come September. I plan to be a sole practitioner. Meaning I will be an entrepreneur with a law degree. Thus, I need to market myself as a small business (content, social media, traditional marketing) and market myself as a lawyer (trustworthy, competent, knowledgeable). I write you today to ask for specific advice, as both a sole proprietor and sole practitioner. How do I continue to grow my social media presence, while also building the trust to have these “followers” come to me when real life brings opportunity and misfortunes. I look forward to your words of wisdom, and will continue to be a avid reader and admirer of the information you graciously share.

Like many professionals you understand the power of social media, and you’re wise to want to use these platforms to market your future practice and your services; but it can be tricky executing this successfully. Let’s begin by looking at what social platforms you want to consider positioning yourself on. First and foremost, create an account for yourself on LinkedIn. If you have an account that exists, take the time to invest in completing it and making it look the best it can. You may want to consider hiring someone to do this for you or if you’re confident in your ability to complete this yourself then we would be more than happy to provide you with further assistance. Join LinkedIn groups for your profession that interest you, as they will provide you with support, useful information and an opportunity to network with other professionals in your industry. Remember that LinkedIn is the most formal of all the platforms, it is a great place to share your knowledge and establish yourself as a trustworthy and competent lawyer.

If you haven’t already done so, invest in some professional photos of yourself to utilize in your profiles and for social media ads. Aim for at least two looks, one professional and one casual. Remember a picture is worth a 1000 words and these will be the first impression you make on potential clients, so invest in a professional photographer. Consider locations that speak to your personal interests, providing depth and texture to your photos. There is very little that is appealing about studio images, this should not be a shoot that is reminiscent of your middle school picture day nor should this be an expression of your artistic side. You are the main focus in these pictures.

If you’re not blogging, then you need to start. Once you open your practice and create your website, a blog will be one of the best ways to drive web traffic as well as improve your SEO. So establishing a blog now will allow you to begin to develop an audience and provides you with content for social media. You’re probably wondering at this point what you should discuss in your blog. Consider providing advice to future law students, such as what to expect, studying tips and online references. Discuss topics related to the area of law you plan on practicing, attempt to simplify laws and terms for non lawyers. Provide your insights or opinions on national and global trials. And openly share your successes and missteps as a small private practice. Aim to write in depth posts that provide readers with real insights and appropriately tag posts to ensure they can easily be found. Share your content on third party sites to increase it’s visibility and reach, such as:

Legal On Ramp, Reddit, Storify and StumbleUpon

Many blogs can now be easily customized; consider turning the landing page of your blog into an interactive resume. Feature images, videos, and content that allow people to get to know and trust you. Be sure to clean up your Facebook page removing everything and anything that could look bad to potential clients or future employers. Additional social sites that you should consider establishing accounts with, if you haven’t already, should be Google+ and Twitter. Once you have established your practice you should look to extend you presence to any or all of the following sites:

Yelp, Angie’s List, Law Link, and Martindale

Remember that Social Media is about trial and error. It will take some time to determine who your audience is and where they are. As you begin to establish yourself on Social Media. it will start to become apparent what works and what doesn’t work. Develop a strategy that is flexible and allows for your efforts on each platform to support each other. Do your homework, find accounts on each platform that you can model your efforts after. See what other lawyers are doing and determine what needs to be tweaked to suit you. Remember that clients are using Social Media, having a presence allows you to see what people are saying about you, engage with them and take control of your online presence.

Image via The Rainmaker Blog

Image via The Rainmaker Blog

As always we want to hear from you! So please be sure to email us, tweet us or simply leave a comment below!!

Why are you on Social Media?

Why Are You on Social Media-

Last week we completed our Content Calendar series and it really got us thinking about a few things… Things about your business, how you use social media and why?

Over the past few weeks we’ve been in the process of discussing our services with some new potential clients and we’re starting to notice a few things… For one, many business owners know that they should establish a Social Media presence, at least that’s what everyone keeps telling them, but they aren’t really sure what to do once they are there. So begin by asking yourself: how should my business be represented on Social Media, and how should we position ourselves to stand out from the rest?  These can be tough questions to answer but are necessary to the development and execution of your strategy.

It is our opinion that the role Social Media plays in your business’ online presence can fall into one of two categories:

Your Social Media drives traffic to your website, playing a key role in lead generation and sales conversion.
or
Your Social Media simply supports and beefs up your online presence.

For example, there are some industries that are just ideal for social media. Fashion, beauty, physical fitness and photography work well because they are rich in visual content. Followers and fans of these industries get the behind the scenes tour for their favorite brands and personalities. Social Media is an opportunity for these brands to have fun and engage with their followers in a way that would not be possible through their websites. Unfortunately, this utilization of Social Media does not lend itself to every industry. For example what are the chances that you will be compelled to  follow an accountant on Facebook, an exterminator on Instagram or the local dry cleaner on Pinterest? Pretty slim to none, right?

Well truth is you just might depending on your interaction with that particular business. This is where category 2 comes into play. As we previously mentioned we have been in talks with two potential clients regarding how we can assist them in developing and sustaining a presence on Social Media, one client operates a young dental practice and the other sells various insurance packages to local businesses. Neither of these businesses would be considered glamorous in the world of Social Media Marketing and neither are rich in a steady flow on exciting visual content. Does this mean they shouldn’t be on Social Media?

Of course is doesn’t! It just means we’ll need to be calculated… We explained to these clients that they will need to shift their view of the role Social Media will be playing in their businesses from category 1 to category 2. For these types of businesses we’re not looking to drive traffic from a platform to a website, but rather we are looking to create a Social Media presences that allows visitors from their websites to get a good sense of what that particular business is about. There are tons of dentist out there, so how will a patient decide between them? Well for one they’re going to ask around, read reviews and visit the offices’ website. But what will be that determining factor that helps seal the deal…. It very well might be their Social Media presence.

We explained to these clients that Social Media is an opportunity for them to share with the world what makes them special and unique. Social Media is a great place to highlight their company culture, explain various policies and  showcase their knowledge in a particular area. It’s also a great way for them to interact with their customers in a more relaxed setting. Everyone likes getting a birthday card in the mail, but imagine receiving a birthday wish from your Dog Groomer via twitter. You’d feel pretty special and a bit tickled for the unique interaction!

There is an opportunity for every industry to utilize social media effectively , it just takes some creativity and a little trial and error. Defining what your intentions are when it comes to creating a Social Media presence will not only save you time but confusion as well. Don’t set out with the intention of  doing what everyone else is doing, take the time to study the social accounts of other businesses in your industry. What are they doing well and what do you feel they could lose? Figure out what works best for you and be prepared to try many different things before settling on the strategies and tactics that are ideal for you!

As always we are most interested in hearing from you! Have a comment you’d like to share, or maybe you have a question you would like answered. Leave us a message below or email us at purelysocialinfo@gmail.com. We can wait to give you the advice or help you desire!

Content Calendar Part 4: Strategy

Creating AContent Calendar

Our Content Calendar series is finally drawing to an end, and we appreciate how you all have responded to the insights we have provided here…

In Part 1, we discussed the importance of creating a framework for your content.

In Part 2, we highlighted the significance of measuring your efforts on social platforms.

And last week in Part 3, we walked you through the development of your content calendar and what it should look like.

Today we’re going to discuss with you creating strategies for implementation that get results.

Let’s begin with a fresh take on things. Social Media Marketing is still immature in the world of business and many small business owners still just don’t get it or know how to effectively use social media for their business. Don’t be stubborn with your marketing and lack the flexibility that social media marketing calls for. Classic marketing attempts to segment “consumers” into demographics. We all are familiar with the concept and most likely do the exact same thing with our own customers. However, defining a customer or followers by a demographic is a little out dated. Demographics are generally used in polls of public opinion and marketing to group individuals based on a variety of socioeconomic points. Until recently, we could all easily be grouped into our appropriate demographic and marketers enjoyed creating messages tailored to appeal to these different demographics.

Thanks to industrialization and globalization it’s becoming harder and harder to define these demographics. The best example of this shift is in luxury brands that have seen their customer pools widen as consumers with lower incomes began to desire and buy luxury goods.

So what does this mean for you as a business owner looking to use social media to grow your bottom line? Well, for one it means your segmenting your customers based on the wrong factors. Grouping people together based on their zip code, annual income or level of education simply doesn’t work…. Why? Probably because people are INDIVIDUALS, who deserve and desire to be treated with a level of respect. Grouping individuals based on “social market” factors turns a person into a number. Today’s consumer is not a number, they’re individuals who make informed purchases that they believe align with who they are on a fundamental level. What you should be looking at instead is your audience’s online intended actions. What will someone do with the information, services and products you provide?

It never ceases to amaze us just how many businesses overlook the treasure trove of information they could simply obtain by surveying their customers. Stop trying to figure out what works and start asking your customers what they like, want and need. A simple survey can help you determine what new products and services to offer, identify trends and highlight customer intentions! There are tons of online survey tools out there such as SurveyMonkey, KwikSurveys and SoGoSurvey, etc. Take the time to learn about your customers and how they feel about your brand. You want to develop a mindset for your organization that is focused on the wants and needs of the customer, to avoid doing damage control as a result of customer dissatisfaction.  Another great tool that can help you determine the intentions of your online audience is the Intent Index. The truth of the matter is that much of the information you seek is actually available within your organization in sales and service reports as well as in client records and inquires. Your online analytics can help as well, telling you what key words people are using to find you and where they are coming from.

Social

Image via iStockphoto

The goal behind focusing on your audiences’ intention is about obtaining more insights with less advertising, it’s about stepping into the customer’s shoes and out of your business bubble. Create a culture in your organization that encourages your team to create content based on the insights and information they have available to them. When creating campaigns for our clients we like to work backwards, in the sense that we like to always have a clear understanding of what their end goal for that particle campaign will be. Ask yourself what actions do you want your customer and followers to take after seeing your campaign, is it clicking a link, opting in, sharing, commenting or maybe you want to inspire them to create their own content around your brand. Whatever it is, you have to have a clear understanding and create a campaign that drives your desired actions.

Your social media strategy is simply a road map or guide lines for your desired intention. Take the time to analyze the appropriate social platforms for your business, as previously mentioned don’t be afraid to grow one platform at a time as you navigate your social media marketing. Determine how you  want to engage and with whom, develop your social voice and create a culture in your organization that empowers your team to be your loudest advocates. Creating a strategy that works should not scare you, in fact this entire content calendar series was roots in helping you to develop a successful strategy.

Take the time to write out your social media strategy, begin by determining what your main objective for using social media will be. Maybe your looking to easily facilitate a conversation between you and your customers, or you wish to support your vendors who have a smaller online presence. You can choose to educate or learn from others, whatever your objective is clearly state it for all in your team to know. Next, define how you intend to utilize each platform and how each platform with support the other’s. You may choose to use each platform to support a different area of your business. We’re firm believes that content and messaging should be tweaked to be unique to any particular platform. Give your audience a reason to follow you on multiple outlets to get a complete story or only on a few to get the information they desire. Either way but measurements in place to assess your efforts and be prepared to make changes when necessary. Most of all have fun!

We appreciate that you’ve taken the time to read this article. Be sure to leave an comments or questions you have below!

Content Calendar Part 3: Drafting a Calendar

Finally, let’s discuss the process of drafting a content calendar!Creating AContent Calendar Part3

If you have not had an opportunity to read Part 1 and Part 2 of this Content Calendar Series, we strongly advice you do.

So, as we previously mentioned,  a Content Calendar is a great way to organize your thoughts and efforts. To successfully leverage social media for your business, your efforts MUST be calculated! And by calculated we mean that everything you do from a marketing standpoint has to be measurable. In part 1 we discussed creating  a framework of content topics as well as the importance of  developing Master Copy Lists to pull from when posting to your preferred social platforms.  We cannot stress to you enough that you DO NOT have to be on every platform all the time, you should get comfortable with one to two platforms at a time to avoid feeling overwhelmed. Social Media is a 24/7 medium and it can be exhausting trying to be present on multiple platforms simultaneously.

Grab all of the information you’ve compiled and pull out a dry erase board, calendar, or notebook; however you best organize your thoughts, go with it! First you’ll want to jot down all of the dates of important events related to your business. These should include your Google+ Hangouts, Networking Events, Blog Releases, Sales, Holidays, Charity Events, and anything that you do of interest related to you business. Word of wise, if you have a less than glamorous product or service you sell, i.e. insurance, gardening tools, computers, rather than littering people’s feeds with sales ads, attempt to share with them your company culture. Show people what makes you and your product unique!

Pencil or type all of these events into a calendar that you can refer to as you build your content calendar. Aim to map out at least a month to a quarter in advance. We advise constructing your content calendar in an automated site such as HootSuite, SproutSocial, Buffer etc. Using the times suggested by your analytics (you should be updating this at least monthly), create posts centered around your events calendar. Make sure that your content is a nice mix of images, videos, quotes, and compelling copy… Sprinkle in some appropriate humor, be genuine and occasionally speak from the heart!

We want to automate the content that is imperative to the marketing of your business, because then that frees you up to truly be social, engaging with your followers and others. If you want to get noticed on social media start noticing and acknowledging others. If the time is taken and  the measures are in place, you will save energy as you begin to understand what’s working and what’s not. The largest hurdle you will have to over come is the limits of your creativity and willingness to create original content. The digital currency of your brand is it’s content. So be prepared to do it yourself or hire some help.

When you review the content in your calendar you should ask yourself a few questions… Is this visually appealing? Is this entertaining or informative in any way? Will this look good on a mobile device? It is projected that by 2020, 80% of all media will be digital with a global media consumption average of 90 hours a week. Don’t get swept away in the sea of content. Invest the time in great content or your just wasting your time!

global-media-consumption-per-week-by-medium (1)

Image via The Brand Builder Blog

 

Your content calendar should be designed to be flexible. If after a month things aren’t working, then begin to tweak your content and try it again. You will have to be patient and play around with things before you figure out what works best for you. But once you do you will just fall into a rhythm. Social Media is not cookie cutter so what works for other businesses might not work for yours.  Be prepared to experiment and have fun!

Set goals to achieve, such as growing your followers, engaging with others, increasing blog views or hangout attendance. Creating a plan to get noticed, reduce your stress, and work smart!

We would love to hear your insights or questions… So please be sure to leave a comment below.

Content Calendar Part 1: Building a Framework

Creating AContent Calendar

This series is based on the wonderful teaching found in The Social Media MBA by Christer Holloman

If you’ve been following us here or on twitter (@PurelySocialTip), then you would know that we strive to provide you with the most relevant and practical information regarding your business’ presence on social media. And if you just stumbled upon us for the first time then let us welcome you!

Here at Purely Social™ our focus is on supporting small businesses with the information they need to successfully create a presence on social media that gets noticed. We have never claimed to be experts or gurus on the subject, rather we’re entrepreneurs who see the power of social media and strive to learn as much as we can on the subject daily. We love social media, because we’re naturally social people. Social Media is changing everything we know about communicating and engaging with people. It’s exciting, challenging and scary all at the same time!

Gone are the day’s of the elusive corporate voice. No longer is it acceptable to tell customers what they need or want. In our global, 24/7 digital age, customers have taken their power back, telling brands and businesses what they want and need. Today’s customer does their homework! Taking the time to research products for the best price and quality prior to making a purchase. Meaning, now more than ever it’s important for businesses to start listening to their consumer. For those who resist and have dragged their feet to get in the game will find a loss in market share to competitors who have jumped right in! Today’s consumer wants honesty, transparency and authenticity from the companies they do business with.

Brands and businesses that understand this new found opportunity to foster relationships with their customers get the formula:

Formula for Success

It is this balance between marketing the brand and the human element that you as a business owner have to strike. See despite all of our advance technologies, the fundamentals of the human socialization has very much remained the same. People inherently have a deep desire to share, collaborate and create with one another. Social Media is no different, the top 3 things people enjoy doing online are:

  • Share ideas
  • Share product knowledge
  • Help their peers solve problems

Does your business provide any other these services, and if not how can you begin to? Well now that you know what people are doing online we would advise you to take the time to listen to what your customers are saying. Stop guessing what they want or need and start listening to them, because there is a good chance they are telling you everything you really want to know.

Armed with some customer knowledge, now the real work begins. If you want to successfully leverage social media for your business then you’re going to have to be calculated! And by calculated we mean that everything you do from a marketing standpoint has to be accountable. Set objectives and timelines to measure what works. A Content Calendar is a great way to organize your thoughts and efforts.

Begin by developing guidelines for your engagement, especially if your not the only individual who handles your business’ social media. Take the time to think about how you want people to interact with your brand and how your brand will interact with people. Consider the good, the bad and the ugly! It’s work, but trust me it’s better than damage control.

Now you’re ready to start organizing your content. Keep in mind that you want to give special consideration to the fact that above all your plan needs to be flexible to accommodate the unexpected. However, feeling as though you need to regularly get the creative juices flowing and create new content can be daunting. Select four to six topics that you want to cover on your social media every week.

We advise creating a Copy Master List for each platform, modify the drafts as you deem suitable. Having a list of solid posts to pull from will help save time when it comes to automating posts. Lastly, pull out your calendar!

The aim is to plan out the next quarter. Look at upcoming events, sales your planning or major holidays that are significant to your business and fill them into your calendar. Next set objectives that are measurable, consider the necessary lead times for effective promotion and the effort it will take to meet the objective. These posts should be considered additions to your posts that cover your previously determined topics.

To be continued…

Engagement: What’s the Big Deal?!

How and Why to Engage Engage Engage

Engage design (2)

If you ask any knowledgeable social media marketing professional what is on their top 5 list of important factors for success on any social media platform, we guarantee that the word “engagement” will be somewhere in there. Content may be key, but engagement is the click you hear when you turn the key. Engagement makes the world go ‘round!

Some of you may not even be sure what “engagement” even really means. You hear it all the time, but you’re not clear as to what it entails. Because we’re so awesome, we came up with this acronym to help explain how to engage.

EDUCATE

Share your knowledge! Why not? People sharing knowledge is the reason that anyone knows anything for the most part. If you have something to contribute, don’t hold back! Feel free to lend a helping hand. If you happen to have an article that could prove helpful to your niche or to a conversation, share it!

NURTURE

This goes back to basics, simply be kind to your peers and if you see someone who needs help and you can help them by either offering a resource or assisting them personally, help out. Encourage their growth and build relationships. Once you build a relationship with people within your network, you extend your reach! Not to mention, you now have a dedicated audience who is eager to hear anything you have to tell them, because you developed that trust. Being a decent human being is really all it takes.

GIVE FREELY

Mike Stelzner once mentioned in a podcast that if you’re afraid to give out free information because you’re afraid that people won’t need to buy your product/service after you give them that information, then you need to re-evaluate your business. He’s right! We’re not saying share your innermost secrets that you spent years crafting and perfecting, but tips & tricks and detailed how-to’s? Why not! Give your followers a reason to want more. Give them helpful tips on how to use your product, or tips relevant to your niche, and they’ll notice. Word-of-mouth is still one of the most rampant forms of advertising. You have no idea who they know.

APPRECIATE

If someone retweets your content, follows you, or compliments your work, appreciate it! This goes back to the basic “please” and “thank you” we were taught as children. Somehow, people completely lose their manners when it comes to social media. Don’t be that person! Of course, at some point, it gets a little crazy and you can’t possibly thank every single person that follows you. In that case, a mass thank you is fine. People love being acknowledged; it’s human nature!

GET NOTICED

Don’t be afraid to stand out or say something different or uncouth. Standing out may actually attract positive attention and draw people in to read your post. We’ve seen posts titled “Social media is bullshit” and “You’re pissing into the wind with blogging & social media if you don’t REALLY know what your audience wants.” Sure, they’re both a tad on the vulgar side, but they catch your eye and make you WANT to find out more on the article. Be honest, how many times do you actually read the articles that other people post?

ENTERTAIN

Last, but not least, have a little bit of fun with it. Be yourself! Don’t be afraid to be comical, sarcastic, or animated! Share funny pictures and jokes and show your personal side. People like that! They like to know that they’re talking to a human and not an antisocial broadcaster!

See! Engaging is simple. Don’t take the social out of social media. Focus on socializing, connecting, and engaging, and you’ll see success in no time!

If you’re having any trouble or have any questions, don’t hesitate to @ us on Twitter @PurelySocialTip or leave your comments down below. We practice what we preach and would love to engage with you!

 

Challenge of the Reach

I recently came across an interesting article on Social@Ogilvy, Facebook Zero: Considering Life After the Demise of Organic Reach, that discussed the effects of the  recent changes to Facebook’s algorithms for brand pages! It’s the #1 frustration I’m hearing from business owners. Their posts just aren’t reaching their followers in the numbers they had before. These changes have been made in an effort to drive more businesses to purchase ads or sponsored stories through Facebook. And I get why Facebook is doing this… Hey it’s amazing to be able to take a company public, but publicly traded companies they have an obligation to their share holders to keep profits up. At it’s core Facebook’s main concern is the individual user not the business or brand. In fact, it’s the very first sentence of their advertising guidelines.

When on my personal Facebook account I’m most interested in what my friends and family are up to, I don’t necessarily want to see my feed flooded with advertisements. But as a marketer it’s has been frustrating seeing the numbers drop so drastically. Many share this frustration… In fact, in Feb of 2014 the YouTube video Facebook Fraud took a look into this new algorithm and the view that some feel it’s Facebook double dipping. Check it out and you decide…

This should not stop you however, from posting to your business page. All it means is that your going to have to get a bit more creative with what you post and when you post it. Many businesses post once a day, but I like to post one to three times a day depending on the client and their business. Be mindful of the times of day you post, note when your followers tend to be the most active on Facebook. All of which can be found in the “see insights” section of your page. Create content that is informative and visually appealing for your followers. You can determine this by reviewing the stats on previous posts, to determine what resonates with your audience. Once you’ve created a post here are some tips to getting it seen:Conquering the Challenge of the Reach (1)

  • Join a Group: there are tons of group community pages that you can participate in. Some may require you to request membership and write a brief intro about yourself, your business and your interest in the group. Look to join groups that are directly related to your business, your neighborhood or your personal interests. Once your membership is  accepted begin by reviewing past posts on the page, this provided insight of the language and topics members post on the group page. Interact with other group members, if they post that they are looking for feedback take the time to give them some honest feedback. Like, share and comment on posts that interest you! DO NOT join a group for the sole purpose of self promoting, it’s the best way to get kicked out!
  • Create a Group: If your looking to just self promote then reach out to other business owners that you know and create a group where each day members can post their blogs, posts, videos and ads. Commit to liking, sharing or promoting each others stuff! Its a great way to network and grow your reach!
  • Post to Your Personal Page: Recently launched a new page? Chances are your personal Facebook page has way more followers than your business page does. If this is the case be sure to invite all of your friends, family, acquaintance to like your page. Once you’ve posted to your business page be sure to go in and share it to your personal page… Let”s see how long it will be before Facebook restricts this.
  • Reward Engagement: Determine who your most engaging customers or followers are and develop incentives for them to regularly follow your page. If you choose this route then inform your followers and/ or customers via email or face to face. Facebook has a lot of rules regarding conduct, posts and promotions and we would hate for your page to be deleted because you didn’t follow the rules. But maybe you choose to extend free shipping or a special discount to those who engage with your page and drive traffic to it.

If you do decide to continue spending your marketing dollars on Facebook’s paid ads, we advise becoming familiar with Facebook’s Power Editor. This tool is great because it really give you the ability to be targeted with your paid ads, helping you ensure the appropriate audience see’s your ad. Kissmetrics has a great blog article to help you get started! We hope you guys have found these tips useful and if you have any tricks that you’ve found to be useful, please share them in the comments below!

Is your ego getting in the way of your social media success?

Today just looking through the highlighted posts on WordPress and I came across The Daily Post article, Don’t Undermine Your Comment with a Plug and it got me thinking…

Is your ego getting in the way of your social media success?

As a business or an individual with a service or product to promote chances are you are on one or more social platforms. Your objective is typically to grow awareness, build engagement and ultimately sell a product. But if you’rE fixated solely on making a sale, then I’m sorry, my friend, growing a significant presence on social media will prove to be a challenge.

Keep at the forefront of your mind what social media was originally created for. At it’s essence, social media helps people connect with 1other individuals who share their likes and interests. People are not on social platforms to be sold, they are on them for the engagement and entertainment they experience. The fact of the matter is that people are very good buyers! Thanks to the internet many people will do extensive research before making a purchase, comparing features and prices amongst competing brands. The problem for businesses big and small is not getting lost in the sale. People buy from people and businesses that they know and trust. Developing these relationships takes time! The most successful brands and individuals utilizing social media today realize this and do it well. If your goal is to have a large following that’s loyal then you better bring some serious value to the table.

  • Daily you should be freely providing this value as well as opportunities for your followers to interject with their own experiences and knowledge.
  • The best way to grow is to get out there! Follow and read the content that other individuals in your space are sharing.
  • Engage with people that have larger active followings by commenting with genuine interest or praise.
  • When followers reach out, reach back! Whether it’s positive or negative feedback it’s an opportunity to learn from a potential customer and possibly change their opinion of you, based on your response.
  • A little gratitude can go a long way! People love to be publicly acknowledged, show them how much you appreciate they’re interest in what you have to say!

Social Media Etiquette for business

Background photo credit to : http://www.flickr.com/photos/42080330@N03/

Background photo credit to : http://www.flickr.com/photos/42080330@N03/

We need to cover a few things in the realm of etiquette when it comes to your business’ social presence.

If you’re looking to truly succeed as a local business in this social world you should keep a few thing in mind:

A little gratitude goes a long way!

Take the time to thank fans and followers for their likes, share, comments and re-tweets. You could automate it but what would that say? I know that automation is about efficiency and there are time when automation is appropriate, like weekends and when you have a general message that you want to repeat. But you still have to actively participate in the conversation. Automation removes the social aspect, and people know the automated posts from the active ones.

**Here’s a tip for Twitter: If you’re using Twitter through a mobile app (phone or tablet) you can make drafts, that you can easily tweet through out the day or week. See below for a step by step how to!

Start by clicking the icon in the top right corner to write a tweet as you normally would.

photo 2 edit

Select “cancel” from the top left corner and click the “save draft” option that comes up.

photo 3 edit

Later, you can go back, select the icon that says “me” in the lower right hand corner, scroll down towards the middle of the page and there are your drafts! Click on the draft you’d like to post to open it up and post as you normally would.

Always remember the human element.

Direct Message Auto Responses have really been frustrating and honestly is Social Media SPAM! Not to mention the fact that if you send an auto response to someone you don’t follow, they won’t be able to respond. Allow people to build a relationship with you on a platform before you ask them to follow on another. Just because a lot of people are doing doesn’t mean it’s right.  It’s much better and much more respectful to send them a tweet thanking them. You’re better off shouting a person out publicly, because they can then re-tweet, favorite, or share it. People love being acknowledged. This is also a great way to capture genuine followers.

Don’t ask questions you don’t want answers to!

In doing research for a client’s blog, two major brands were discovered that appear to just push out content with little engagement. In fact one brand appear to have actually deleted a comment that could be viewed as negative. What a shame that they did so, because they totally missed out on an opportunity to interact with someone and provide their reasoning behind the concept of the content. Remember that’s the whole reason why you’re even on social media to begin with.

Building a relationship involves a give and take. The number one thing to remember on social media is to ALWAYS ENGAGE. Not only does it look good, but you also build real relationships. You have an opportunity to learn your customer base (and maybe even your competition). When a customer knows and trusts you, you have much more leverage than if they just see you in passing. Think about it!

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