Trading ca$h for followers

BEWARE OF TRADING CASH FOR FOLLOWERS (1)

As a business owner on social media, your followers are pretty much your bread and butter. It’s a given that without any followers on social media, you’re obviously not reaching your target market, but with all the wrong followers, it’s probably just as ineffective.  You’ve probably seen posts like the one below offering blank number of followers for blank amount of money and wondered: “should I do it?.” The short answer is no. From our research, there are several real services out there with which you can purchase thousands of followers for a set amount of money, so you can go from 0 followers to 5,000 followers in a short amount of time for the right price, to seem more legit, but why not?www.purelysocialmedia.com

  1. When you buy followers you don’t get to choose any demographics, so you’re just getting a bunch of random people following your page. You can be as diligent as you want to with your posts and provide the perfect information at the perfect time for your target market, but the problem is your pool of followers is a wreck. Even if all the followers you purchased are actual real, active accounts (which is highly unlikely), the chances that they are also your target audience is slim. As a result, you end up stuck with a bunch of followers that couldn’t care less what you’re posts are about, which brings us to the next point: interaction.
  1. Your social media influence scores are based on your interactions with others (Kred) and how you drive others to interact with you (Klout). If you’re active on your social media accounts and are constantly engaging with others, you’ll have a decent Kred score, but if nobody is interacting with you, your Klout score will suffer. If you had grown your following organically, you can be pretty confident that your followers are interested in what you have to say and motivated to engage with you. With purchased followers, you’re probably dealing with a lot of random accounts that are either mostly automated, fake, or dormant i.e, no one is engaging with you. This is not good; engagement is a key component of familiarizing yourself with your audience. When you engage with your followers, you can get a feel of who they are and can begin to develop your customer profile i.e, their likes and dislikes, feedback, preferences… all things that can help you to customize your product or service to better speak to your target audience.
  1. You could end up spamming your followers. Some of these services that allow you to buy followers automatically opt you in to send out multiple automatic direct messages to your followers. This not only includes the followers you bought, but ALL of your followers. This could damage relationships that you’ve previously established and cause you to appear incredible (not the good kind).

All in all, buying followers is more of an aesthetic solution. You will appear to have more followers and a high influence, but you will not be in line with your goals. Therefore, in our opinion, buying followers is pretty pointless. It’s much better to have followers that are truly interested in your business, or at the very least, your industry; otherwise, you’re wasting your time putting effort into your social media profile.

Agree? Disagree? Let us know your thoughts in the comments below or on Twitter. Have you tried buying followers, or do you know anyone who has bought followers? What was the outcome?

Content Calendar Part 2: Looking at the Metrics

Creating AContent Calendar (1)So last week we introduced you guys to the idea of a content calendar. Mapping out your social media campaigns allows you to be calculated. Developing a strategy with the metrics in place to measure your efforts, sets you up for success. But just mentioning the word metrics can send most running in the opposite direction. With the right metrics in place and some online tracking support you really can solve the mystery to Social Media Marketing success. The information that you’ll obtain will let you know just where to spend your time and money while simultaneously providing you with a steady feedback from  your customers. Many debate on whether or not you can actually see a ROI on your Social Media Marketing efforts, but you can if you put the right measurements in place. All it takes is a spreadsheet, some data and a little analysis. Today we want to discuss with you putting those measurements into place.

All a metric does is quantify and evaluate something! Simple, right? Well when it comes to your Social Media campaigns your metrics will help you understand what is and isn’t working for you or your customer. And with this knowledge, you can target your products, messaging and efforts on what does work. You see, every piece of content that you create and share is designed to enlist a response from your audience. Therefore, you need to have metrics in place to measure what is happening to the content and conversations you create. The issue arises in measuring that response, so we need to break it down into portions that we can measure:

  • Actions: How are people interacting with your website, content and presences on various social platforms?
  • Attention: How are people accessing your content and how long are people engaging with your content?
  • Community: Who are your Evangelists, the individuals who are invested in you? They often grow with you as you strengthen your presence.
  • Influencers: Who are the individuals that are sharing and engaging with your content the most? Chances are they are causing others to do the same.
  • Interest: What catches the attention of your audience and drives action? This is where content and context meet to create the best content for your audience.
  • Listening: What are people saying about your business and where are they saying it? Invest time in learning as much as you can about your audience by listening to them.
  • Reach: How far is your content traveling and for how long ? Quality content not only gets noticed but it also gets shared.
  • Views: How many times is someone visiting your sites or seeing a piece of content? Is this a first-time or a repeat visit?

These eight sub-divisions of response can all be individually measured, combine them and you will begin to see a treasure trove of information to help your tweak and make adjustments to your efforts. We know that this concept can be pretty intimidating for most. Luckily there are tools out there designed to help you. Let’s begin by breaking down the type of services out there:

  • Single-metrics service providers: These are third party metrics measurement systems that only measure one thing. These services include Klout or Kred, which measures your influence across your social platforms. Tweriod is a service that tells you the best times to post to twitter.
  • One-site metrics: These are the measurements that you receive directly from Facebook, Twitter, Instagram, etc. Typcially they can provide you with useful information, but you still have to put it all together. If you happen to use an automation service to schedule your posts such as, HootSuite, Sprout Social, Buffer, CustomScoop etc., you can begin to obtain measurements across your multiple platforms. You will still be limited in the information you will generate from them without taking things a step further.
  • Advanced metrics: This is where things can get really exciting! Accessing the true power of metrics takes advanced techniques, that you are fully capable of learning with Google Analytics. It is one  of the best tools you can access as a business with a website and social presence. Extract reports that allow you to view your metrics at a microscopic level.

With all of these metrics tools you now have some good information you can put to use. The data you collect is your guide to creating the best content for your audience at the right times in the most visible place. This is key information that you will want to have handy as you begin to lay out your content calendar.Taking the time to map out your content ensures that your messaging will be on brand and takes the guess work out of your daily social media engagement. Keep in mind that you want to leave room for the unexpected.

Let us know your questions about metrics. We’d love to hear it! You can either @ us on Twitter, or leave a comment below. We love to engage!

Content Calendar Part 1